broadcasting

Spreading an advertising message or signal over a wide area (or to all connected devices) without specific targeting. 

Unlike narrowcasting, broadcasting employs a shotgun approach in dissemination of information. 

See also multicasting and unicasting.

dissemination of information
情報の普及

dissemination of information concerning results
調査結果に関する情報の浸透

worldwide dissemination of information
世界規模での情報の普及

dissemination of personal information
個人情報の流布

selective dissemination of information
選択的情報提供