Corporate culture, in essence, comes down to the way you do things in your company. In reality though, it’s so much more than that.
Corporate culture includes a shared set of values and beliefs embraced by everyone in the company. Values and beliefs that ought to be reflected in a company’s HR practices, from performance programs to the way projects are coordinated. It even goes right down to the way meetings are conducted.
For some organizations their corporate culture may derive from the story of how they were created and might define the symbols used in their logo.
It’s essentially the glue that holds your organization together, and can be a big reason people want to work for you and with you.
Yet corporate culture is often so little-understood and rarely front-of-mind for many business leaders, but we can’t stress how incredibly important its role is within your organization.
coordinate ~と調和させる、~と適合させる in essence 本質において、本質[実質]的に(は)、基本的に、突き詰めると、要するに、内実は、本当のところ
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